OREGON TRACK CLUB PRO KITS

The re-launching of the Pro athletes at Oregon Track Club called for a new kit. One that was unique, bold and spoke to place. As part of the process, experimenting with traditional mediums allowed us to push boundaries beyond the screen. Watercolor droplets of different colors brought forth a really interesting texture the spoke to the rainy days of Willamette Valley in Oregon. The natural transitions and interactions of different colors then were contrasted by simple, geometric shapes representing rivers and trees commonly seen in the landscape of Eugene, Oregon.

Two versions of the kits were designed, one for competition, following USATF’s guidelines and another one for retail. A unique kit born from simple ideas and worn by amazing athletes of all ages.